Planning on taking your kids to see Minions: The Rise of Gru this week? You should be prepared for some very strange company. - msmegwatson minionstheriseofgru
The simple answer is: it’s currently school holidays, and teens have more time to do things that deliberately confuse and lightly annoy the adults in their immediate vicinity.But young people’s bizarre engagement with this film isn’t totally out of the blue either. Since first appearing inback in 2010, Minions have become a huge cultural phenomenon which people either love, hate, or love to hate.
They’ve also developed a life of their own on the internet. The emoji-like characters first became popular with older people sharing, and have since been ironically co-opted by millennials and Gen Z to produce content that’s often dark and almost always nonsensical. With the release of a new Minions movie, this online fandom has spilled into real life and kids are getting dressed up in their fanciest gear to ironically honour an increasingly ridiculous phenomenon.
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