George Strait, fashion icon? Here's how the country star and his tequila company inspired a new clothing collection with Lucky Brand
“For Fall 2021 we paired Mexico’s finest tequila with America’s favorite denim brand,” says Lucky, in a press statement.
Código 1530 was initially released back in 2016, but the super-premium spirit’s recipe has been around, secretly, for over a hundred years. After moving to Cabo, American businessman Ron Snyder stumbled across the exclusive tequila . Seeking to make the coveted recipe available to all, Snyder enlisted the help of country singer Strait, former NFL coach Mike Shanahan and retired NHL star Brett Hull as founding investors in Código 1530.about his involvement in Código.
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