The Kings League’s finals sold out FC Barcelona’s Camp Nou stadium and surpassed 2.1 million viewers online.
. Their teams, meanwhile, feature a hodgepodge of players, many of whom have never played professional soccer.Courtesy of the Kings League InfoJobs
The unlikely combination has enamored audiences. Online, they turned out in the millions to watch the Final Four on Twitch, YouTube, and TikTok, which are the league’s official platforms. More than 2.16 million people watched the event live at one point, breaking the league’s previous record, and an average of 1.38 million tuned in for the nearly seven hour stream.In person, fans traveled from across Spain and around the world to watch the Kings League finals at Camp Nou.
José and Esther, a young couple who declined to give their last names for privacy reasons, came to Barcelona from Zaragoza, which is three hours away. Draped in scarves supporting their favorite teams, Ibai’s Porcinos and Saiyans, TheGrefg’s team, the couple said they had come to the city for the day and were heading back home because they had to work tomorrow. While José remarked that Piqué had done a good job with the league and that all the teams were good, Esther said the tournament’s novelty had caught her eye.“I like it because it’s different. I don’t watch traditional soccer at all,” she said.AdvertisementThere was notably nothing monotone about the finals at Camp Nou.
“Right now, we’re here in Camp Nou,” Piqué said. “Tomorrow, we’ll be in front of 91,000 people. I think that this more than enough to make all of the people who doubted us eat their words.”
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