With a moniker inspired by Bavaria’s heraldic lions, Leonine is a rare beast: a new German indie studio in the making. After just a few months in existence, the company has positioned itself as a m…
After just a few months in existence, the company has positioned itself as a major player across film, television and digital, mainly through a raft of choice acquisitions, including film and TV giant Tele München Group. German media veteran Fred Kogel heads the operation, which is bankrolled by U.S. private equity firmand aims to take advantage of the changes roiling an increasingly globalized entertainment industry.
Europe’s largest economy has a number of big, established media groups that are trying to maintain their footing on the shifting landscape. Constantin Film, which has a rich history of moviemaking and distribution, has moved into TV. The same is true of Bavaria Film and its Bavaria Fiction banner, producer of the new “Das Boot” series.Unlike its peers, Leonine has been set up to work in both old and new media from day one, in tune with the new market conditions.
In Germany, Leonine hopes to capitalize on what remains Europe’s biggest ad market in traditional TV and second-biggest in pay-TV, in revenue terms. Internationally, the company sees opportunities in the rise of the global streamers and the growing appeal of non-English-language drama around the world. “Five or 10 years ago, if you made content in German, it had a market of Germany, Switzerland and Austria. That has changed with breakout hits like ‘Babylon Berlin,’” says Bisson.
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