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The Aussie underwear brand beloved by sports stars and regular men alike has been massively discounted for Amazon Prime Day. Right now, men can pick up a five-pack of boxers for $77.50 instead of $155, which means a whopping 50 per cent off. But you’ll have to be quick, as the deal is only valid until Sunday. Since it was launched several years ago, Step One has become famous for its “buttery soft” briefs that sell a pair every eight seconds.
“If I grew a hair follicle every time someone told me they had thrown out all their brand name underwear and just wear Step Ones now, I’d have a completely full head of hair!” It even boasts high-profile sports fans including Aussie cricketer Usman Khawaja, who regularly wears Step Ones on the cricket pitch. Some of the top reviews on Amazon highlight the underwear as “perfection” and “super comfortable”. “The best underwear I have ever purchased.
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