Meta is apparently experimenting with adding new types of ads on Instagram.
It’s possible that Instagram users will see more ads in their favorite photo- and video-sharing app going forward as parent company Meta is apparently experimenting with new kinds of ads.
MarketWatch reported on Tuesday that Meta announced that Instagram would see “three new advertising types.” These new ad types are Explore ads, profile feed ads, and the third type was described as a “multi-advertiser ad.” The new Explore ads will, as you might imagine, appear in the Explore tab of the app and basically be visible as sponsored posts. Profile feed ads are expected to appear while users are scrolling through the posts of other users’ profiles.
“Multiadvertiser ads” are also expected to be trialed on Instagram. These ads would involve seeing thematically similar additional ads “underneath” an ad that a user initially interacts with. Do all of these new types of ads automatically mean IG users will see more ads in the app? It sure seems like it. But for now it seems that outcome is still up in the air, at least according to TechCrunch. Instagram did not tell TechCrunch if the new kinds of ads would definitively increase the number of ads Instagram users would have to view. But TechCrunch did say that Instagram mentioned “that the number would vary based on how people use the app.
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