'Get Referrals for your SaaS Product Easily by Following this Guide' saasmarketing saasmarketingstrategy
Would you trust online reviews from strangers on review sites like Trustradius and G2 or a referral from someone you know? Most people would trust the opinion of someone they know personally over any other form of marketing.
There are various ways to acquire customers, but most of them come at a cost. Customer acquisition cost is the amount of money you spend to make someone new use your product. I may argue that customer evangelism has zero CAC because your existing customer is so impressed by the product that they voluntarily try to make their peers use your product.Customer lifetime value refers to the amount of money you can make off each customer during their entire relationship with you. If you want to drive growth and sustainability for your SaaS, your CLV should be higher than your customer acquisition cost. The bigger the difference between your CLV and CAC, the faster you grow.
This type of growth is known as product-led growth. And in a product-led growth business, all your activities revolve around your product. Your marketing team may create awareness, but excellent product experience is how you acquire new users. If your users are impressed by how effectively your product solves their problem, they may tell their peers about it and encourage them to try it too.
When prospects who are having this problem consume the piece of content, they may sign up as trial users because they are experiencing your product solving their problem as they are reading. Product-led content is what has enabled Ahrefs to acquire an average of 2000 users every week. Their blog posts are so helpful that their readers convert into users after completing them.You should invest in product-led storytelling if you want your users to tell their peers about your product for free.
To generate word of mouth marketing using events, focus on how you do them instead of just doing them for the sake.Whether you participate in the community or you own it, to generate customer evangelists you should be active, visible and help people within those communities to solve their problems in real time.
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