givenchy embraces upcycled denim

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givenchy embraces upcycled denim
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Givenchy embraces upcycled denim as Clare Waight Keller ushers in a new era for one of fashion's most fabled houses:

’s show was all about 90s New York via Parisian splendour. Distressed jeans and neat city slicker tailoring; scarf-neck blouses and summery culottes; opulent florals and tough leather bustiers and coats. You get the picture -- it’s a juxtaposition of grittiness and polish -- but beyond the aesthetic harmony, there was a deeper sense of social commentary.

So her collection was a riposte to that fragile ideal of femininity and instead focused on confidently dressing grown-up women. “What was happening back then has led to where we are today,” she said. So there was a sense of protection and armour to those leather bustiers -- “not tiny little bras,” she pointed out -- and modest necklines and overskirts. But perhaps the most interesting aspect of this show was that Clare addressed fashion’s environmental footprint.

Hence an array of upcycled denim, transformed into skirts, sharp coats and the frayed culottes that Clare herself was wearing backstage. “We are always talking about how fashion can be more conscious,” said the designer. “I sourced jeans from outside of Paris that are from that era and we have taken them apart and reworked them. They are all unique and there is a rarity, but also an authenticity to them. It’s a garment that has lived another life.

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