Gladiator II Is Escalating the Popcorn Bucket Arms Race

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Gladiator II Is Escalating the Popcorn Bucket Arms Race
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After the unintentionally weird one from Dune 2, and the intentionally weird one for Deadpool & Wolverine, a new contender has entered the ring.

popcorn bucket isn’t just a popcorn bucket shaped like the Roman Colosseum at the center of the franchise. It also has an AR element that allows you to watch an actual battle happen inside the Colosseum itself… just hopefully not while you are still in the theater.Finish the popcorn, scan the code, and let the games begin. Experience your own augmented reality gladiator battle with thepopcorn bucket, finish the popcorn, then after the movie scan the AR code and watch the battle.

and others—have done is given people another reason to go to the movies. Not only do you get bigger screeners and better sound, but now you can get collectibles too and that’s a smart add.certainly has blockbuster potential but it’s much more of an awards-bait drama than anything else. Will audiences who show up to seecare about this popcorn bucket or even its AR evolution? Will they even know what AR is? It just seems like an odd pairing of forward-thinking with a safe sequel.

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