Glasgow's Mortons Rolls revival plan as only local shops and cafes to sell rolls

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Glasgow's Mortons Rolls revival plan as only local shops and cafes to sell rolls
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Plans for the future of the iconic brand have been revealed

The Glasgow businessman who is part of the investor group which helped to save the iconic Mortons Roll bakery has called for customers old and new to get in touch about stocking the famous crispy morning roll.

READ NEXT: Glasgow's Mortons Rolls to restart production this weekend as 110 jobs saved by new owners "We want to differentiate ourselves from our competitors by moving away from the supermarkets, we want people to shop local and support our customers by getting people through their doors." The next step for them will be to create a Mortons Roll finder for their website, which will see people able to look over an interactive map that will tell them exactly who stocks the iconic crispy morning roll.

"There are people who have been here for a long time and part of our plans is to be transparent and open and listen to what these staff members have to say." John confirmed that they are already back producing at about 60 or 70% of production capacity now with plans in the short term to get around one million rolls out a week – at their peak, John reckons the old owners were doing around 1.5 million but that was back when they were producing for the supermarkets.

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