The worldwide box office for 2021 is projected to come in at $20.2B, 52% down on the record-breaking 2019 and 68% above the pandemic-hobbled 2020, says a new report from Gower Street Analytics. The…
in its second frame, marked the first time in 2021 that the overseas box office gross has exceeded that of China.
However, projections for the full year show that China is on track to again be the world’s biggest market with $6.6B, more than doubling its 2020 result. The market has nevertheless been soft of late and has been stingy withGower Street currently estimates that offshore totals will land at approximately $9.1B for the year. Regionally, the analysts say that will include $4.3B from Europe, Middle East and Africa; $3.85B from Asia Pacific ; and $900M from Latin America.
Using these figures, and including China, the full international box office would end up repping 78% of the global total, compared to 82% in 2020 and 73% in 2019. As of September 11, 2021, just under 88% of global cinemas are operating. South East Asia remains closed and there are still capacity restrictions and screening limits in many areas, along with health pass requirements.
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