For Variety VIP+ subscribers: A data-filled special report on FAST’s top five global markets — and the abundant content opportunities within
Free streaming channels are sweeping the globe. In conjunction with free on-demand content , free ad-supported streaming TV, known as FAST, is now available in the vast majority of countries, less than 10 years after it was conceived in the United States.
The initial key to global expansion has been economies of scale. Many services originating in the U.S. — all of the above save for Rakuten — began their expansions into English-speaking regions as well as others where they already had content . This has helped to fuel further growth and content acquisition in local territories. to be the U.S., the United Kingdom, Canada, Australia and Germany, those are the focus of this special report.
And it’s not all one-way traffic from America, as companies including Blue Ant Media and the BBC have demonstrated, using the U.S. as a petri dish for channels and then successfully exporting them across the world.
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