Bud Light plunged to an all-new low after sales dropped 26.8 percent the week ending June 10, according to data released by Bump Williams Consulting.
Nina Westervelt/Variety via Getty Images; @DylanMulvaney/TikTokBud Light plunged to an all-new low after sales dropped 26.8 percent the week ending June 10 as Dylan Mulvaney-inspired boycotts of the brand continue, according to data released by Bump Williams Consulting.
The release of these new numbers comes after Marcel Marcondes, global chief marketing officer of Bud Light’s parent company, accepted an award for “Creative Marketer of the Year” at theon Monday. Many consider the festival the Oscars of the advertising world.
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