Good Energy Project, USC’s Media Impact Lab Release New Study on the Presence of Climate Change in Scripted Entertainment
Erica Rosenthal, director of research at the USC Norman Lear Center, says that her team has been studying the prevalence of various health and social issues in entertainment for over 20 years, per the media impact lab’s mission. “There’s actually very little research on how frequently climate change issues are represented in entertainment and what audience appetites are for these stories,” she says.
“We measured the frequency with which those search terms appeared and we did some breakdowns to understand what genres they appeared in and which networks are addressing climate most frequently in their stories, and if a script that mentioned climate change keywords is actually addressing actions people can take [themselves],” Rosenthal says.
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