Google and Chromasonic make sense of colour at Milan Design Week

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Google and Chromasonic make sense of colour at Milan Design Week
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Adrian Madlener is a Brussels-born, New York-based writer, curator, consultant, and artist. Over the past ten years, he’s held editorial positions at The Architect’s Newspaper, TLmag, and Frame magazine, while also contributing to publications such as Architectural Digest, Artnet News, Cultured, Domus, Dwell, Hypebeast, Galerie, and Metropolis.

There’s no denying that colour, like form and texture, inform how we understand our surroundings. It can evoke emotion and, according to the design team at Google, it can also be expressed through sound, taste, smell and touch, as much as visual perception., in collaboration with Los Angeles-based art and research lab Chromasonic.

Chromasonic has created well-received immersive light and sound installations—such as Venice, Satellite One space in California—with the aim of promoting wellbeing. Ross and her team chose to collaborate with the practice because of its ability to make colour more experiential and physically engaging. The art and research lab has implemented its proprietary Chromasonic Refrequencing technology.

By merging the immateriality of light with the materiality of sound, this formula expands natural perception. Visitors can experience a deeper sense of presence within the synesthetic environment. 'Colour can evoke memory, inspire desire, and captivate us in the moment with a feeling of awe,” adds Johannes Girardoni, Chromasonic co-founder. “We spatialize colour and sound to create shapeshifting experiences of physical space. It is a means of intentional placemaking.

Poltrona Frau unveils 'Squash', its new collaboration with Faye Toogood, presented during Salone del Mobile 2024 as part of the Italian furniture company's 'Imagine' collectionPoltrona Frau unveils 'Squash', its new collaboration with Faye Toogood, presented during Salone del Mobile 2024 as part of the Italian furniture company's 'Imagine' collectionRegistration is now open for Prada Frames 2024 at Milan Design Week, the annual symposium curated by...

Take a peek inside the making of Czech design brand Lasvit's Milan Design Week 2024 installation © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.

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