Google and Meta could face defamation risks over AI-generated responses, Australian experts warn

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Google and Meta could face defamation risks over AI-generated responses, Australian experts warn
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Lawyer says tech platforms could be held liable for what their AI ‘spits out’, as Google Maps rolls out new features with Gemini

Meta says its AI is new and may not always return the responses intended by the company, while Google says Gemini aims to ‘provide a balanced point of view’.Meta says its AI is new and may not always return the responses intended by the company, while Google says Gemini aims to ‘provide a balanced point of view’.using user comments or reviews as part of generative AI responses to queries on restaurants or to summarise sentiment could introduce new defamation risks, experts have warned.

Last week, Google began rolling out changes to Maps in the United States, with its new AI, Gemini, allowing people to ask Maps for places to visit or activities to do, and summarising the user reviews for restaurants or locations.Michael Douglas, a defamation expert and consultant at Bennett Law, said he expects to see some cases reach court as AI is rolled out into these platforms.

He said they may rely on new “digital intermediaries” provisions in defamation laws in some states, but he said AI may not be in the scope of the new defences. “The most recent defamation law reform process obviously didn’t grapple with the new permutations and problems presented by AI,” he said. “That’s the nature of technology – that law will always have to be behind it, but it will become important, I think, for defamation law to try and reform itself more regularly, because these technologies and the problems that they pose for defamation law now occurring more rapidly, evolving more rapidly.

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