It was one of three multibillion-euro fines that the commission imposed on Google in the previous decade as the EU started ramping up its crackdown on the tech industry.
penalty for giving its own shopping recommendations an illegal advantage over rivals in search results, ending a long-running antitrust case that came with a whopping fine.decision, rejecting the company's appeal against the €2.4 billion penalty from the European Commission, the 27-nation bloc's top antitrust enforcer.
The commission's original decision in 2017 accused the Silicon Valley giant of unfairly directing visitors to its own Google Shopping service to the detriment of competitors. Google made changes to comply with the commission's decision requiring it to treat competitors equally. The company started holding auctions for shopping search listings that it would bid for alongside other comparison shopping services.
Google is also appealing the other two EU antitrust penalties involving its Android mobile operating system and AdSense advertising platform. The company was dealt a setback in the Android case when the EU General Court upheld the commission's €4.125 billion fine in a 2022 decision. Its initial appeal against a €1.49 billion fine in the AdSense case has yet to be decided.
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