Google misdirects one in 10 searches for abortion to ‘pregnancy crisis centers’

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Google misdirects one in 10 searches for abortion to ‘pregnancy crisis centers’
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In US ‘trigger states’ where the procedure may soon be illegal, searchers may be sent to centers that do not actually provide care

“Anti-abortion fake clinics are the conversion ‘therapy’ wing of an anti-abortion movement that is hell-bent on sending people to jail for abortion, miscarriage and pregnancy,” said Erin Matson, co-founder and executive director of pro-choice organizationResearchers in the study used location-altering tools to study 13 trigger-law states including Wyoming, Utah, Texas, Tennessee and Missouri and found 37% of Google Maps searches led to fake clinics.

While Google labels the anti-abortion advertising with a disclaimer that reads “does not provide abortions”, the ads often appeared at the top of abortion services searches. Studies show these misleading results can confuse users seeking abortions, many of whom overlook these disclaimers and contact the fake clinics.

A spokesperson for Google said the company has longstanding policies that require any organization seeking to advertise to people seeking abortion services to beand “show in-ad disclosures that clearly state whether they do or do not offer abortions”.

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