Google Lens Multisearch is now in beta
Take a screenshot or picture of a dress, then tap, type “green,” and search for a similar one in a different color.While it’s mostly aimed at shopping to start — it was one of the most common requests — Google’s Zeng and the company’s search director Lou Wang suggest it could do a lot more than that. “You could imagine you have something broken in front of you, don’t have the words to describe it, but you want to fix it... you can just type ‘how to fix,’” says Wang.
In fact, it might already work with some broken bicycles, Zeng adds. She says she also learned about styling nails by screenshotting pictures of beautiful nails on Instagram, then typing the keyword “tutorial” to get the kind of video results that weren’t automatically coming up on social media. You may also be able to take a picture of, say, a rosemary plant, and get instructions on how to care for it.
“We want to help people understand questions naturally,” says Wang, explaining how multisearch will expand to more videos, images in general, and even the kinds of answers you might find in a traditional Google text search. It sounds like the intent is to put everyone on even footing, too: rather than partnering with specific shops or even limiting video results to Google-owned YouTube, Wang says it’ll surface results from “any platform we’re able to index from the open web.”
When Zeng took a picture of the wall behind her, Google came up with ties that had a similar pattern.But it won’t work with everything — like your voice assistant doesn’t work with everything — because there are infinite possible requests and Google’s still figuring out intent. Should the system pay more attention to the picture or your text search if they seem to contradict? Good question.
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