The big, colorful, AI-generated summary box is the future of search.
. “It allows us to think outside the box.” He then said that “over time, this will just be how search works.”about the very future of the web, but it’s also just a tricky product to get right. Google is no longer simply trying to find good links for you every time you search — it’s trying to synthesize and generate relevant, true, helpful information.
Surfacing and contextualizing links is also still going to be crucial for Google if SGE is going to work. It’s now going to display publish dates next to the three articles in the summary box in an effort to “help you better understand how recent the information is from these web pages,” Google said in a blog post announcing the new features.with adding in-line links to the AI summary, though so far, that appears to have just been a test.
Making SGE faster is also going to take Google a while. All these large language model-based tools, from SGE and Bing to ChatGPT and Bard, take a few seconds to generate answers to your questions, and in the world of search, every millisecond matters. In June, Google said it had cut the loading time in half — though I’ve been using SGE for a few months, and I can’t say I’ve noticed a big difference before and after.Still, I’ve been consistently impressed with how useful SGE is in my searches.
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