Google will pay $93 million in a settlement it reached with the California Attorney General over claims the tech giant illegally collects consumer data relevant to a user's location without consent.
In addition to paying $93 million, Google agreed to “deter future misconduct.” This settlement, which won’t really hurt Google’s deep pockets, is important because the tech giant generates the majority of its revenue from advertising and location-based advertising is a critical feature of its advertising platform.
Moving forward, the California AG is asking Google to provide additional transparency about location tracking by providing users with detailed information about location data it collects. The company must also provide disclaimers to users that their location information may be used for ad personalization.
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California settles with Google over location privacy practices for $93 millionSearch giant Google has agreed to a $93 million settlement with the state of California over the its location-privacy practices.
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California settles with Google over location privacy practices for $93 millionSearch giant Google has agreed to a $93 million settlement with the state of California over the its location-privacy practices.
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California settles with Google over location privacy practices for $93 millionThe settlement follows a $391.5 million settlement with 40 states, reached in November 2022, to resolve an investigation into how the company tracked users’...
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California settles with Google over location privacy practices for $93 millionSearch giant Google has agreed to a $93 million settlement with the state of California over the its location-privacy practices.
Read more »
California settles with Google over location privacy practices for $93 millionSearch giant Google has agreed to a $93 million settlement with the state of California over the its location-privacy practices
Read more »