Google reached an agreement with US developers that will let consumers subscribe to services outside the company’s Play Store, marking the latest shift for an app-store economy that it dominates alongside Apple Inc.
The Alphabet Inc. division also plans to provide $90 million to support developers who earned $2 million or less annually through the company’s app store from 2016 to 2021.
As with the Google settlement, Apple developers were allowed to advertise lower pricing outside of its App Store directly to consumers via email or other communications. Due to a separate settlement with the Japanese Fair Trade Commission, Apple also now allows third-party subscription services to bill customers outside of the App Store, bypassing the tech giant’s 15%-to-30% fee.billing restrictionsCongress is weighing a bill to force the tech companies to change their software business models. Last July, three dozen states sued Google in part over its app-store policies.
Within weeks, Match said Google had made changes to the policies, spurring the dating site to withdraw its legal effort to gain a temporary restraining order.in March that it would begin a test to let some apps bill users directly as an alternative to paying through Google.
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