.ScottMorrisonMP has announced an “urgent injection” of tourism funding as the bushfire crisis creates the biggest challenge to tourism “in living memory”. auspol
Prime Minister Scott Morrison said the package was an “urgent injection” of funds for tourist hot spots affected by bushfires, saying: “This is make or break for many businesses.” Mr Morrison said Australian tourism was facing “its biggest challenge in living memory” after the summer’s bushfires, which have dominated headlines around the world.
“One in 13 Australian jobs rely on tourism and hospitality, so our $76 million investment is an urgent injection to help all those hotels, restaurants and cafes and tour operators get back on their feet,” Mr Morrison said inThe government announced that it wants to change people’s perception of Australia so that tourists will visit bushfire affected areas. Picture: Holly Robertson/News Corp“This is about getting more visitors to help keep local businesses alive and protect local jobs right across the country and especially in those areas so directly devastated such as Kangaroo Island and the Adelaide Hills, the Blue Mountains and right along the NSW Coast and East Gippsland in Victoria.” One of the goals of the new funding is to change the world’s perception of Australia, with the Australian Tourism Industry Council telling the ABC this weekThe government has set aside $20 million for marketing to domestic travellers and $25 million for a global tourism campaign to advise international visitors that Australia is “safe and open for business”.The government plans to give grants of up to $1.5 million towards events that will attract tourists such as concerts, festivals art installations and tourist walks. The package also includes funding to encourage international publicity for Australia’s tourism industry and spread the message that Australia’s educational and export sectors are still open for business, as well as drive attendance to the Australian Tourism Exchange.Tourism is a significant part of the economy in regional Australia, with 43 cents of every visitor dollar spent in the regions.
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