Governor signs law allowing college athletes to profit from endorsements

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Governor signs law allowing college athletes to profit from endorsements
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MORE: In a tweet, LeBron James praises Newsom for a move that 'will change the lives for countless athletes who deserve it!'

California Gov. Gavin Newsom signed into law Monday legislation to allow college athletes to earn income for the first time from their names, images and likenesses.

The state Assembly passed the bill earlier this month in a 73-0 vote. An earlier version was approved by the state Senate on May 22 and the amended bill was passed by the state Senate, sending it to Newsom's desk. "California can change the game," James, a frequent critic of the NCAA who went straight to the NBA from high school, said in his tweet.

In a letter sent to state Assembly leaders in June, NCAA President Mark Emmert warned that if the legislation becomes law there could be severe consequences for the state's colleges and universities, including prohibiting athletic teams from participating in NCAA championships.

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