“I wanted there to be a modernity to it. I wanted pictures that I love, because they had a timeless quality to them.”
, [Editor-in-Chief] Jim Nelson wanted to throw me a big party in Milan. So this is 15 years ago and he’s like, ‘Let’s blow this out.’ Budgets were different then. So we had an amazing pre-party with the designers, and everybody came: Giorgio [Armani], all the Milanese designers, Donatella [Versace]—everybody. There was also a surprise film, and that broke out into a bigger party, whereperformed. He was already a friend of the family; we had done a couple shoots with him.
What I love about it is you have this baby-faced Ashton Kutcher, and it was a story that we had done on young Hollywood breakouts. I’ve always been fascinated by the proportion of baggy pants and a tight top, or matching color combinations. We always had a little joke in thefashion closet: “Is matching in, or is matching out this year?” Because sometimes matching one color looks good, and then the next season it’s all un-matching.
It’s a strong memory for me, because I remember that day with Ashton, he was incredibly playful, and he was up for anything. I think the playful side of him really comes out in that picture.“This was for the Men of the Year issue two years ago, when he came out with his second movie,We wanted to give him a shout out as the director of the year. Men of the Year has multiple covers. So a lot of the heavy lifting falls on my shoulders.
So when it came time to do this next shoot, I remembered that, but he wasn’t going to be in New Orleans. So I said to him, ‘What about your friends and your family in L.A. and all the guys you hang out with?’ Because I knew that Tyler, the Creator was one of his closest friends, and he had this gang of cool guys that he loves. He was really excited about it.
came up with the location, so we went to the Farmers Market, which is this picture. It’s an engineered photograph, but also has the feeling that it’s a moment that was caught. I think that’s the illusion of fashion photographs.
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