India's premier luxury lifestyle women's magazine
Chaitsi Ahuja, founder and CEO of Brown Living, an online marketplace for sustainable products, ensures that her bucket list does not hurt the environment
Along with her earth-loving friend and brand representative, film producer Pragya Kapoor, Ahuja has made the environmental impact of products her business, in many ways. She aims to help customers ‘transition into an earth-friendly lifestyle starting from your home’. And moving beyond…. Let’s talk about longer distances when flying becomes inevitable. When that happens, I make sure I offset my carbon emissions through local and reputable carbon offset programmes like Grow-Trees.com for instance, where you can plant trees with just a few clicks and gift them for special occasions. I like to do my part to make a positive impact.The Brown Lens is inspired by circular design and life cycle assessment principles.
Where possible, choose countries like Bhutan and Sri Lanka which are leading the pack in prioritising the well-being of their people and the preservation of nature. Their commitment to fostering sustainable development is beyond inspiring. Support local and sustainable businesses by opting for locally owned restaurants, shops and tour operators that prioritise sustainable practices and contribute to the local economy.
As for brands, I prefer those that are known for their sustainable practices and ethical manufacturing. I’ve worked in the luggage industry for a large part of my corporate career and so I am obsessed with picking out the right suitcase for myself. Patagonia takes the top spot on my list for travel gear. Their commitment to responsible and ethical sourcing, along with their use of innovative materials, is truly impressive.
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