The struggling Aussie fitness franchise has finally ended the acrimony over its multimillion-dollar celebrity endorsements.
“F45 Training is pleased to confirm the resolution of this matter as of 11 January 2024. We will not be providing further details on the legal proceedings,” a company spokesperson said.Some of F45’s celebrity endorsements soured and sent David Beckham and Greg Norman to the courtroom alleging non-payment.
Actor Mark Wahlberg, second left, brand ambassador for fitness chain F45, applauds as F45 listed in 2021 with Greg Norman among those in attendance.The details of Norman’s deal with F45 have never been revealed apart from a mention in its financial accounts of “annual compensation” to promote F45.its dealsThe deals were signed to help the Australian fitness group build a public profile in the US as a significant part of its global expansion plans.
The most lucrative celebrity endorsement deal belonged to Wahlberg, a fitness fanatic who owns several F45 studios. He is a board member of the fitness group and a significant shareholder.
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