The PSA features kids in what initially appears to be a cheerful spot. But it becomes darker as children show how their 'back to school' products help in the context of a shooting.
A Sandy Hook Promise ad shows kids using their "back to school" purchases in the midst of a mass shooting.
Sandy Hook Promise is a Newtown, Connecticut-based advocacy group that provides programs to help protect kids in the event of a mass shootings. The group is led by several family members of victims of the Sandy Hook Elementary School shooting in December 2012.. The ad comes amid a fierce public debate over measures to protect Americans from gun violence. After a rash of massacres in schools and public spaces in recent years, congressional Democrats and some Republicans have pushed for stricter gun rules. Mass shootings in Texas and Ohio in August, which took place only hours apart, sparked more calls for action on gun control.
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