Since May 2013 our once-tiny news site has achieved what some thought impossible
as we prepared to launch Guardian AustraliaOur hope and determination was tinged with anxiety because we were embarking on an experiment most experts thought impossible; building a new and consequential news provider in Australia. We were backed by the global heft of the Guardian’s news platforms and cushioned by a generous five-year loan from the philanthropist Graeme Wood, but we were launching into a market that had long centred on just two commercial news brands, Fairfax Media and News Corp.
Our existence has even been used as a justification to allow our competitors to get bigger still. When the merger of Nine Entertainment and Fairfax was approved in 2018, thereduced competition in the market for Australian news and information but said it did not reduce competition sufficiently to be in breach of the law because “other players, albeit smaller, now provide some degree of competitive constraint”. The first listed “other player” was us, Guardian Australia.
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