Gucci is introducing the “Circular Hub,” an innovation platform aimed at redefining its Italian value chain across sourcing, design, manufacturing and logistics.
The hub is set to spearhead the creation of circularity-embedded luxury products boosting the fashion brand’s use of recycled materials and enhancing durability, repairability and recyclability of its goods. Seen as a pilot, the innovation platform is poised to involve other Kering brands in due time and be made available to the entire fashion sector as an open source.
The platform’s missions include creating a research center tasked with studying and promoting circular principles and solutions, from sourcing of low-impact raw materials to improving durability and optimizing manufacturing processes; enhancing traceability across the supply chain and making leftover management more efficient to promote pre-consumer material recycling and reuse; scouting industrial partners to design and implement high-tech solutions and workflows geared at the reuse and...
It has also forged a collaboration with the Scuola Superiore Sant’Anna, a special-statute, highly selective public research university located in Pisa, Italy. It will support the fashion brand in scouting science-led circular solutions and make industrial-scale research on the topic. “Circularity promotes a vision that involves the entire production cycle starting from raw materials: it presents a great challenge and an opportunity to make Made in Italy even stronger and more competitive,” said Antonella Centra, Gucci’s executive vice president, general counsel, corporate affairs, and sustainability.
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