“It’s about joy and colour and light”: Jasmin Bonheur is the latest fragrance from the luxury French perfumer, inspired by the sensual pleasures of Matisse
painting? If you’re feeling stressed, it’s a soothing thought experiment. Think about the easy joy of his weightless, cavorting nudes in, his playful cut-out work, or the bright, thrumming colour of his Fauvist landscapes. The artist has long been linked to happiness, and for good reason – in his creations, we see flashes of flowers, sex, plants and music, as well as an abundance of other sensual pleasures.
It’s not as simple as it sounds. Trying to encapsulate the essence of an artist – especially one who went through many different phases, over multiple decades – requires an intense amount of thought and care. In Guerlain’s Paris office, in a small laboratory overlooking the city’s rooftops, director of perfume creation Delphine Jelk spent over a year labouring over the project, alongside her team.
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