The Mexican-themed restaurant chain’s founder is pitching big growth. He’s not an overnight success story, but there riches are there if he can make it work.
Already a subscriber?“You hungry?!” Guzman y Gomez co-founder Steven Marks says as he bounds into a room, all exuberant.“You will be,” he says, completely undeterred.
The brekkie burritos arrive. Marks jokes he’s been waiting for the day when Guzman y Gomez listed on the ASX since he opened that first store in Newtown 18 years ago. But he is clearly a force. While he has a co-CEO, former retail executive Hilton Brett, which he says is to help manage the workload, investing in Guzman y Gomez already feels like a punt on an exuberant founder – much like WiseTech’s White, Andrew Forrest at Fortescue, Chris Ellison at Mineral Resources or Gerry Harvey at Harvey Norman.
Hodgens says his firm Firetrail would look at a dozen pre-IPO deals a year and likely only buy one. This year it is Guzman y Gomez. He likes the co-CEO model and the shift to drive-thrus and strip stores because they stay open longer and ultimately serve more customers.
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