Gwen Stefani details GXVE, her debut beauty collection inspired by her trademark look: 'This is my creativity and my give-back.'
On it, Stefani confesses to a kind of veiled existence, for better or for worse: “I can fool you and attract attention / Camouflage my nature / Let me demonstrate / Makeup’s all off / Who am I?”
When the album comes up in a recent conversation over Zoom, the precision of the musician’s signature red lip and winged eyeliner is suddenly at risk. “You’re going to make me cry,” says Stefani, now 52. Having writtenduring a painful period in her life, for many years Stefani could never bring herself to revisit the record.
, her debut beauty line—she made the decision to dive back in. “Everything was written in those songs,” says Stefani. “It’s like a diary.” She knew then that she needed to pursue her passion project.When we speak in early March, it’s the day after the official launch of GXVE, which she celebrated with a trip to her hometown of Anaheim, California.
But I just really wanted to be the makeup girl. They all looked so pretty, and it looked so fun over there. I knew that I could do it, so I asked if I could be behind the counter—and they literally just put me behind the counter. They did not teach me anything or have me meet with a representative of the brand. Nothing. I was working for Borghese and Ultima II.Basically all I did was put makeup on people who wanted samples and free makeup to go out that night.
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