GYG ASX: What Guzman y Gomez can learn from Domino’s disaster

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GYG ASX: What Guzman y Gomez can learn from Domino’s disaster
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Domino’s’ latest downgrade tells a story about long-term growth plans that investors in Guzman y Gomez should take note of.

Already a subscriber?In the lead-up to the float of Mexican fast-food chain Guzman y Gomez last month, countless column inches were spent comparing the kid on the bourse to former sharemarket darling Domino’s Pizza.

As a result, Domino’s’ total store count in the 2025 financial year is likely to be flat. But more than this, the company has been forced to wind back its longer-term ambitions; Meij will temporarily abandon Domino’s’ medium-term target of store growth between 7 per cent and 9 per cent a year until he can improve franchisee profitability, and it will not achieve its goal of reaching 7100 stores by 2033 as previously hoped.

But Guzman y Gomez also put its bigger and bolder growth target front and centre in its float pitch: 1000 stores in Australia in 20 years. And here’s where the comparison with Domino’s does get interesting. But that long-term, relentless growth is not easy. As the Domino’s example shows, execution is really hard, and arguably even harder in a listed setting. To take one example, getting the balance right between shareholders and franchise returns – and then maintaining it – is a challenge Domino’s has struggled with.

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