This article examines the recent controversy with an H&M ad and discusses learning lessons for companies.
, H&M shared that “the school aged kids who model for us come to the photo studio in the afternoon after school and we aim for a natural look which reflects that.” This isn’t the first time that the retail giant has been embroiled in controversy. In early 2018, the company found itselfwhen an image of a young Black boy wearing a sweatshirt that read “Coolest Monkey in the Jungle” went viral.
. While there is a considerable amount of backlash from the public regarding the styling of the Black model’s hair in H&M’s recent ad, there were some Twitterwho felt that the model’s hair was a reflection of reality and a true representation of Black hair that is rarely depicted in media. When striving for diverse representation in ad campaigns, including models that are not only racially diverse but also those who represent a spectrum of different phenotypes is crucial.
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