H&M , the world's second-biggest fashion retailer, reported on Wednesday a smaller-than-expected increase in sales in the latest sign it is struggling to compete with Zara-owner Inditex.
last year as it did not fully pass on soaring raw material, freight and energy costs in an attempt to retain its price-sensitive customers.
Royal Bank of Canada said it expected continued input cost increases in the first quarter for the retailer and that it would stay under pressure into the second quarter. It predicted possible improvements at the end of the second and start of third quarter, citing low prices to appeal to H&M's core customer base, improvements in womenswear, and a new creative director.Thomson Reuters
Stockholm-based company news correspondent who mainly covers anything to do with retail and industrial companies in Sweden as well as other sectors with Swedish companies. She previously covered the general Nordic stock market from Gdansk, reporting on a range of subjects, from companies exiting Russia to M&As and supply chain concerns. Marie has degrees in journalism and international relations and is keen on finding stories that drive the market and that have unreported elements to it.
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