Sweden's H&M said on Monday its budget fashion chain H&M, which accounts fo...
A company spokesman said complementing the H&M brand with external brands would hopefully attract new shoppers, declining to give more details about the trial.
H&M earlier on Monday reported an 8% rise in third-quarter sales, measured in local currencies. Investor concerns that it is not yet back on track however weighed on its shares. “The H&M brand will now develop our offer of external brands. The purpose is to complement our offer with external brands to add excitement and energy and we see great opportunities for growth and to find new customers,” H&M said.
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