Meet halfdays, the woman-owned skiwear brand that wants to end the ‘shrink it and pink it’ mindset in snow sports
less frustrating for women shopping for ski pants that actually fit. Two years later, and the brand has a full line of functional, stylish ski apparel with a devoted following to boot.
"[Halfdays] is a little bit more fashion, it's for everyday girls," says Ferweda, a retail-strategy consultant turned Halfdays CEO."The other piece is the accessibility and the approachability [of ski sports], which we've done since day one... I don't want to say we're making it rudimentary, but making it just feel very approachable and inclusive and welcoming for all levels.
That's why Halfdays launched its Ski Chalet, a Slack channel to engage its passionate customer base. And while you might be thinking," is actually working—since its launch a few weeks ago, its racked up nearly 350 skiers, snowboarders, and other powder hounds from around the globe, some of whom joined the brand's first of many ski meet-ups at mountains like Jackson Hole, Keystone, and Mt. Bachelor on January 30, 2022.
"I would love for all women to know if they've never done any snow sports before is to try to not let it intimidate them," says McKinnon."I want more women to feel comfortable getting out on the mountain and to feel okay to be on the bunny hill if they're 30 plus years old and they've never done it before. It doesn't matter if you're a beginner or an expert... I'm really hoping Halfdays can help change that for everyone on the mountain.
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