After pulling an ad that featured two brides kissing at their wedding, Hallmark has reinstated it and is working to do better with LGBTQ+ representation.
Hallmark will bring back the Zola ad it pulled from airing, and promises to do better with LGBTQ+ representation, keeping them from airing on the network. The ads were for wedding planning service Zola, and what made them so “controversial” is that they featured a pair of brides kissing on their wedding day., and the company caved to that pressure and removed the ads. But now, several days later, the network is backtracking on that decision and will reinstate the ads so they can air again.
“The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused,” Hallmark CEO Mike Perry said in a statement the network released on Sunday night. “Said simply, they believe this was the wrong decision.” Perry continued, “Hallmark will be working with GLAAD [Gay & Lesbian Alliance Against Defamation] to better represent the LGBTQ community across our portfolio of brands. The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials.”“Our mission is rooted in helping all people connect, celebrate traditions, and be inspired to capture meaningful moments in their lives,” he said. “Anything that detracts from this purpose is not who we are.
Reactions to Hallmark’s decision have been largely supportive, though some people are still less than thrilled the network caved to pressure to remove the ads in the first place.Plot twist- Hallmark should have never taken down the ad in the first place and fuck them because the only reason they put the ad back on is the majority of people called them out.
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