“We are truly sorry for the hurt and disappointment this has caused.” said Mike Perry, president and CEO of Hallmark Cards.
: After backlash from LGBTQ groups and calls to boycott the network, the CEO of Hallmark Cards apologized Sunday night for removing an ad because it featured two brides kissing, saying the network would reinstate the commercials from wedding-planning startup Zola.
In a statement, Hallmark channel owner Mike Perry said the company has been “agonizing” over the decision to pull the ad “as we’ve seen the hurt it has unintentionally caused” and apologized. “Said simply, they believe this was the wrong decision. Our mission is rooted in helping all people connect, celebrate traditions, and be inspired to capture meaningful moments in their lives. Anything that detracts from this purpose is not who we are. We are truly sorry for the hurt and disappointment this has caused,” he added.
The company said it would also reach out to Zola and reinstate the commercials. In response to the controversy, Zola had said it would stop advertising on the Hallmark channel altogether.: Hallmark found itself in the center of an uproar over the weekend after it bowed to pressure from conservative group One Million Moms and removed commercials that showed two brides kissing at the altar.
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