'Hard yards': CA faces fight to regain broadcaster trust

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'Hard yards': CA faces fight to regain broadcaster trust
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Having already gone into battle against its players, staff and the states over its handling of the pandemic, the governing body is now in an ugly, high-stakes feud with its free-to-air TV partner | Pierik_AgeSport wutube

Having already gone into battle against its players, staff and the states over its handling of the pandemic, the governing body is now in an ugly, high-stakes feud with its free-to-air TV partner.Credit:Seven chief executive James Warburton on Tuesday attacked CA for its dithering over the summer schedule and launched another volley on Friday, this time with a searing critique of the sport's management.

Nine, owners of this masthead, recommitted after the NRL reduced its broadcast fee, while Foxtel struck a new deal that keeps the pay-TV operator in the sport until the end of 2027. By CA agreeing to stage all games at the one venue, Seven and Fox Sports can save production costs instead of needing to travel from Sydney to Townsville, Cairns and Gold Coast.

"It's gone from being one of the great success stories to an absolute debacle in three years," one network insider said of how the cricket rights had crashed.

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