Black and Latinx designers are underrepresented in the fashion retail industry. Thanks to Brandice Daniel and Harlem’s Fashion Row, consumers will be able to gain knowledge and access to more of these designers through HFR&Co.
Brandice Daniel is a dreamer. Since she founded Harlem’s Fashion Row in 2007, her goal has been bridging the gap between Black designers and the retail market. “For the last 15 years, we’ve said to people that black designers represent less than 1% of the designers sold in major retailers,” said Daniel. “But we have never given people a way to then shop these Black brands on the HFR platform.” Now that’s all changed with the official launch of HFR&Co.
Created in partnership with a group of retailers that includes Macy’s, Bloomingdale’s, and Shopbop, HFR&Co. aims to facilitate consumers’s search for Black- and Latinx-owned brands. “One of the challenges that exists right now is when people go into stores, and they want to shop Black or Latinx brands, they can’t find them,” said Daniel. “[Now you can] come on and easily shop the site, [as well as] see a range of price points,” she adds.
“This is a big moment for us because we’re saying to the retailers, if you are bringing in more Black brands, we will highlight that,” Daniel explained. “We hope that as we grow and sell, we help retailers sell more products from the brands, and designers get more orders.” It will also be a win for, Harlem’s Fashion Row’s nonprofit, which provides financial and professional resources to emerging designers, as 10% of all proceeds from the site’s sales will go to the fund.
In the future, Daniel is looking to expand the directory, with some projects already in the works. By 2023, we can expect a larger selection of designers, as well as beauty brands.
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