7 steps to maximize brainstorming results in a remote or hybrid work environment, by Gleb_Tsipursky
have a lot of difficulty with production blocking. It’s harder for them to formulate ideas in an environment of team brainstorming. They generally think better in a quiet environment, by themselves or with one other person at most. And they have difficulty interrupting a stream of conversation, making it more likely for their idea to remain unstated.also struggle with brainstorming. Optimists tend to process verbally, spitballing half-baked ideas on the fly.
Pessimists are also powerfully impacted by a second major problem for traditional brainstorming: evaluation apprehension. Many more pessimistic and/or lower status, junior group members feel worried about sharing their ideas openly, due toabout what their peers would think about these ideas. Moreover, despite instructions to share off-the-wall ideas, many people don’t want to be perceived as weird or out of line.
As a result of these problems, numerous studies show that traditional brainstorming is substantially worse for producing innovative ideas than alternative best practices. It’s a great fit for helping build team alignment andand helping group members feel good about their participation. But you shouldn’t fool yourself that using this technique will result in maximizing innovation.
In fact, research finds that while the larger the in-person group, the fewer novel ideas per person, the opposite is the case for electronic brainstorming. That means with more people, you get a larger number of novel ideas per person. That’s likely because of the removal of evaluation apprehension and production blocking, which tend to increase with the addition of more people.
Virtual brainstorming creates the maximum number of novel ideas, gaining an innovation advantage. It also provided the optimal experience for the most group members, balancing the preferences of introverts and extroverts, optimists and pessimists, lower-status and higher-status members.
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