Four target voter groups all represented by white people in images in Conservative strategy leaflet
Meet Harold, Denise, Alison and Mark: the four key target audiences identified by Conservative strategists as the right people to win them seats in the general election.
The cover of the guide, titled Targeting the Right Voters to Win Your Seat, shows a cross-section of Britain, spanning ages and ethnic backgrounds. It has arrows showing the right voters to be targeted, pointing at illustrations of Harold, Denise, Alison and Mark, all of whom are white. According to the party’s assessment of its voters from 2019, nearly two-thirds of this group are considering voting for another party or don’t yet know who they will vote for.in 2017 or 2019 and voters like her were “lifelong Labour or Liberal Democrat supporters who voted for us to support getting Brexit done and to stop Jeremy Corbyn”. Voters like Denise are described as “middle-aged or older” and “on modest incomes”.
She is considering voting for the Lib Dems again, but in other constituencies is looking at switching to Labour or the Greens. Tory strategists believe Alison can be found in Wokingham, Winchester and Guildford, target seats for the Liberal Democrats.Make sense of the UK election campaign with Archie Bland's daily briefing, direct to your inbox at 5pm . Jokes where availableThe guide even identifies subsections of Alison: “Alpha Families”, “Cafés and Catchments”, and “Premium Fortunes”.
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