Former editor-in-chief Eugenie Kelly is the front-runner to return to the helm of harpersbazaarus Australia when it relaunches in September, after publisher Bauer dumped it a year ago.
First launched in Australia during the early 1980s by the Fairfax group, the title was relaunched in 1998 by the Packer family’s Australian Consolidated Press group and published for nearly two decades,established a market-leading position and loyal readership in Australia and New Zealand.
In July 2020, it became a victim of the ever shrinking print media business in Australia as Bauer fought to salvage its $500 million loss-making investment in Australian magazines when it bought ACP from the Packers in 2012. Bauer sold out of the business months later, while Hearst has been busy trying to secure a new local partner to realise its ambitions for the historic high-end fashion title.
While key editorial positions have not yet been revealed, it is understood the magazine’s most recent editor-in-chief, Eugenie Kelly, is likely to be reinstalled. Former editor-in-chief Eugenie Kelly is front-runner to return to the helm of Harper’s Bazaar Australia when it relaunches in September.Harper’s BazaarShe will also conduct the search for a number of key creative positions, including editor in chief of the brand.“To be appointed publisher of this 154-year-old iconic fashion bible is a great honour,” Jordan said.
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