Harrison Ford stars in a bizarre YouTube series for Glenmorangie whisky, where he plays a grumpy, confused version of himself in Scotland. The series, directed by Joel Edgerton, features Ford in various outlandish scenarios, from breaking a suit of armor to attempting a Scottish accent.
Yes he’s about to be Red Hulk in Captain America: Brave New World, but a YouTube series featuring the Hollywood star being grumpy in Scotland is the best thing he’s done for yearswill officially join the Marvel Cinematic Universe, starring in Captain America: Brave New World as both the president of the United States and Red Hulk.
Of course, this isn’t the first time that a Hollywood star has gone abroad to make money in adverts. Nicolas Cage went to Japan and made a series of incomprehensibleto the UK to become the face of sliced bread. Perhaps the most similar to this are the series of blockbuster tourism commercials thatmade for Dubai, which took the form of compressed action movie trailers filmed across a number of famous local landmarks.
And then that’s it. Maybe. It’s honestly hard to tell since, because the series doesn’t really have anything approaching an identifiable narrative, Ford throwing the script in the fire could be the end, but it could just as equally be another ambient punctuation point on a story that will play out for ever. There’s a compressed version of the series that plays out as a traditional 60-second advert. That has a shot of Ford on a glen in a kilt surrounded by bagpipers.
HARRISON FORD YOUTUBE SCOTLAND WHISKY ADVERTISING
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