For over a decade, many people’s lives have been recorded on Meta’s platforms. TikTok is disrupting this order
By some estimates 44% of TikTok’s American users are under 25 . That makes the video app a hugely desirable and influential platform for advertisers wanting to
. But TikTok is increasingly moving beyond entertainment and into other industries, like shopping and news . Evensparking fear and scrutiny . President Donald Trump said he would ban the app from American stores in 2020, because of concerns over data security. Suspicion emerged anew last month after an investigation by Buzzfeed, a digital media firm, found that engineers in China had gained access to American users’ data. A commissioner at the Federal Communications Commission, America’s telecoms regulator, has asked Apple and Google to remove TikTok from their app stores, but it remains there for now.
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