If your morning cup of coffee has tasted a little bitter lately, it may not be the beans but the price tag.
If your morning cup of coffee has left a sour taste in your mouth lately, it may not be the beans, but the price tag that's causing you to feel bitter.The average price of a medium, basic coffee is about $5 across the countryThe price of a flat white – and any cafe-made coffee – has been forced up not just by the cost of international freight and wages, but incidentals such as the wholesale price of caramel syrup.
Mr Mejia says he's sensitive about price increases because he sees coffee as a way for people to connect. Bruno Maiolo has headed the Australian Specialty Coffee Association for 20 years and runs C4 Coffee in Melbourne.He said $5 was the right price to pay for an average, medium coffee that would have cost $3.80 a year ago."Just on supply and trade issues, a cup of coffee should really be closer to $7 if everyone was to maintain the same margin they'd been enjoying pre-COVID.
On top of these factors, Brazil – a major coffee-growing region – endured a massive frost last year which meant fewer beans were picked.
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