Warner Bros. Discovery officially announced Max as the new name of its flagship streamer, lopping off the HBO part of the name as it mixes in a big bucket of new content from Discovery+ and other new original series.
officially announced Max as the new name of its flagship streamer, lopping off the HBO part of the name as it mixes in a big bucket of new content from Discovery+ and other new original series.
The Max Ultimate tier will have an expanded catalog of content available in 4K UHD including from franchises such as “Game of Thrones,” “The Last of Us,” “Harry Potter,” “The Lord of the Rings,” “The Dark Knight Trilogy” and more. In addition, all Warner Bros. movies released this year and in the future will also be available in 4K UHD when they arrive on Max following their theatrical windows, the company announced.
Perrette said the newly rebuilt Max platform will be easier to use — with simplified navigation — and will have more personalization features than HBO Max. Max will feature a more prominent experience for kids, with a new default kids’ profile for new subscribers along with accompanying parental controls. Max also will feature a new video-playback experience to deliver “smooth and cinematic video” to users, according to WBD., back when WarnerMedia was part of AT&T.
The retirement of the HBO Max name comes after more than a decade of HBO digital brand extensions. In 2010, the premium network launched HBO Go, an authenticated streaming add-on for subscribers of its linear pay-TV packages. In 2015, then-parent company Time Warner. Both HBO Go and HBO Now were phased out in 2020 with the launch of HBO Max.
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