HBO Max to Host Coffeehouse Activation at SXSW Featuring ‘The Last of Us’ and ‘The White Lotus’ Events

HBO Max will host its own coffeehouse at SXSW this year, featuring events centered around the streamer’s popular titles like “The Last of Us” and “The White Lotus.” Th…

The two-day activation is presented by HBO Max’s Human by Orientation and Pa’lante initiatives, which are designed to “elevate and celebrate the LGBTQIA+ and Latinx communities,” according to a press release. The coffeehouse will be open to the public on March 11 from 10 a.m. to 7 p.m., and on March 12 from 1 p.m. to 4 p.m.

Lavazza will serve as the exclusive coffee partner of the event, and will serve HBO Max-inspired drinks throughout the weekend.

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